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SM Youth Pre-Summer 2019 Digital Campaign

CREATIVE DIRECTION + PHOTOGRAPHY + STYLING

I was heavily browsing through streetwear magazines from Japan and London and drew a lot of inspiration from them for my styling and beauty direction for this campaign. Neon green was also a big trend during the first quarter of 2019 hence I made it a central theme throughout the looks.

Creative Direction: Bjorn Manila
Photography: Bjorn Manila
Styling: Bjorn Manila
Hair and Makeup: Cats del Rosario
Models: Kyle Perry, Erika Kristensen, Julian Rodriguez, all under Mercator Management