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SM Youth Fall 2019 Digital Campaign

CREATIVE DIRECTION + PHOTOGRAPHY + STYLING

For SM Youth's fall 2019 lookbook, I played around with the beauty direction of the cast - flushed and freckled faces, colored Tommy's hair to green, messy waves for Richard, and nineties-spiked hair for Jaime. Since we opted to shoot in the studio, I incorporated playful snacks to add texture to the overall mood.

Creative Direction: Bjorn Manila
Photography: Bjorn Manila
Styling: Bjorn Manila
Hair and Makeup: Creations by Lourd Ramos
Models: Tommy Esguerra, Richard Juan, Jaime Borromeo, Gelai Penales, all under Mercator Management