Born and raised in Manila, Bjorn has always been fascinated about the world of fashion and photography even as a young kid. From being president of his high school La Salle Green Hills’s photography club to eventually landing his first billboard campaign shoot at the early age of 21, his relentless passion drove him into becoming one of the leading fashion creatives in the Philippines today. In 2014, while on his senior year in De La Salle - College of Saint Benilde studying Multimedia Arts, he quit school and landed a full-time job of being the digital creative director of SM Youth and SM Men where he got to expand his versatility in photography, menswear styling, creative direction, filmmaking and communication design. Two of his key legacies include the digital transformation of SM Youth (from 2014 until 2019) and producing all four seasons of its now-renowned digital reality show, SM Youth Go-See. After a five-year stint in SM, he quit his last role as the Head of Digital Marketing of the SM Wears Group (which includes SM Woman, SM Kids and SM Babies) and continued his research and studies on fashion communication. Now, with more than ten years of fashion work experience and a diverse body of work, he continues to prove to be one of the most sought-after fashion creatives in the industry.